Azure Notification Hubs

 To manage notifications on the azure platform from your mobile devices, you can use the Azure Notifications Hubs Service.

Why use Azure Notification Hubs ?

Notification hubs eliminates all complexities associated with pushing notifications on your own from your app back-end. Its multi-platform, scaled-out push notification infrastructure reduces push-related coding and simplifies your backend.

With notification hubs, devices are merely responsible for registering their PNS handles with a hub, while the backend sends messages to users or interest groups, 

And you can use the Azure Mobile Service for your application to be available on various mobile devices. 

Integration with App Service Mobile Apps:

To facilitate a seamless and unifying experience across Azure Services, App Service Mobile Apps has built-in support for push notifications using notification hubs. App Service Mobile apps offers a highly available mobile application development platform for enterprise developers and system integrators that brings a rich set of capabilities to mobile developers.